| Title |
A Study on User Clustering according to Public Library Usage Behavior |
| Authors |
김소연(Kim, So-Yeon) ; 임호균(Lim, Ho-Kyun) |
| DOI |
https://doi.org/10.5659/JAIK.2025.41.7.3 |
| Keywords |
PLCMF; Public library Combined Multiple Facilities; Visiting purpose; Usage behavior; Cluster analysis; Direction for public library planning. |
| Abstract |
The purpose of this study is to conduct a cluster analysis based on the visiting purposes of public library users and to identify their distinct
characteristics. A user survey was conducted with a total of 700 individuals who visited ten public libraries located in metropolitan, urban,
and rural areas. To classify the user types, a hierarchical cluster analysis using Ward's method was first applied, followed by K-means
clustering for refinement. As a result, library users were categorized into four distinct groups: multipurpose users, book rental-focused users,
lifestyle-centered users, and study-focused users. Each group reflects a unique pattern of library use behavior. The study further analyzed the
demographic characteristics?such as age, gender, occupation, and residential area?associated with each user group, as well as their specific
motivations and intentions for visiting the library. These findings provide valuable insights into the diverse needs and behaviors of public
library visitors. The identified user clusters can serve as an important reference for public library administrators and policymakers to design
and implement targeted services and spatial planning strategies. Ultimately, this research contributes to enhancing user-centered service
provision and promoting more inclusive and effective use of public library spaces. |