| Title |
A Study on User Evaluation of Wall Graphic Design Types in Underground Spaces |
| Authors |
왕제(Wang, Jie) ; 박수빈(Park, Soobeen) |
| DOI |
https://doi.org/10.5659/JAIK.2025.41.9.47 |
| Keywords |
Graphic Design; Underground Space; User Evaluation |
| Abstract |
This study aims to collect and analyze pedestrians’ responses to the graphic designs displayed on the walls of underground spaces and explore the future directions for graphic design in interior environments. A literature review was conducted to investigate the functions, effects, and applications of graphic design. Based on prior research, graphic designs were categorized into four types: Pattern, Story, Nature, and Abstraction. For the experimental research, representative examples of each type were collected from the official websites of metro operators in three countries (Korea, China, and Germany). Subjects viewed twelve different images and completed a questionnaire which assessed eight design characteristics and included evaluations based on eight pairs of semantic differential (SD) adjectives. Subjects were divided into two groups: Group K(Korean college students) and Group C(Chinese students Studying in Korea). The collected data were analyzed using SPSS through T-test and frequency analysis. The results and conclusions are as follows: 1) For the Pattern type, user evaluations were predominantly influenced by the size, shape, and composition method of the elements than cultural differences of each image. 2) For the Story type, the narrative content of the scenes had a greater impact on user evaluations than cultural differences or regional differences of each image. 3) For the Nature type, different natural elements affected user evaluations. 4) For the Abstraction type, simplified abstract elements can be expressed more clearly and intuitively understood to influence user evaluations. This study provides insights into the degree of user responses to graphic design and offers a reference for designing underground public spaces that are aesthetically engaging and culturally inclusive. |