| Title |
Newtown Integrated Housing Exhibition Halls: A New Typology of Model Houses Reflecting Korean New Town Development and Housing Supply Policy |
| Authors |
정수환(Cheong, Soo-Hwan) ; 백진(Baek, Jin) |
| DOI |
https://doi.org/10.5659/JAIK.2025.41.9.209 |
| Keywords |
Model house; Newtown Development; Housing exhibition hall; Housing Cultural Center; Public housing; Housing Supply |
| Abstract |
This study examines the emergence and evolution of the Newtown Integrated Housing Exhibition Hall, a distinct architectural and institutional typology developed in South Korea. Unlike conventional model houses, which are temporarily built by individual private developers for marketing and sales, this type involves multiple construction companies and is initiated by public or semi-public entities. It serves not only as a sales venue for apartment complexes but also as a platform for promoting city-scale housing strategies and the brand identity of new towns. The research focuses on five representative cases, Ilsan, Bundang, Eunpyeong, Gimpo Hangang, and Dasan, analyzing architectural plans, media reports, and public documents to trace their spatial and institutional characteristics. These halls are typically located on publicly owned land within new towns, featuring a unified structure with booths for multiple developers, shared circulation routes, common service areas, and designated zones for promoting the new town as a whole. These exhibition halls reflect broader shifts in South Korea’s housing and land policies, including a transition from private-led to public-led housing supply and a stronger emphasis on integrating public housing with new town development. As a result, model houses have evolved from temporary marketing tools into public infrastructure supporting mass housing and urban development. By identifying the spatial and institutional features of this typology, the study highlights the overlooked public role of model houses and their significance in implementing integrated housing policy at the urban scale. |