| Title |
A Study on the Visual Information Delivery Characteristics of Media Facades in Urban Space |
| Authors |
김지현(Kim, Ji-Hyun) ; 남성우(Nam, Seong-Woo) ; 김원필(Kim, Won-Pil) |
| DOI |
https://doi.org/10.5659/JAIK.2025.41.11.59 |
| Keywords |
Media Facade; Installation Method; Building-Envelope Type (BET); Spatial Context; Visual Information Delivery |
| Abstract |
In practice, evaluations of media facades often overemphasize display resolution and contextual aesthetics while underemphasizing physical
installation conditions?such as facade material, luminance levels, and viewing geometry?from the standpoint of visual information delivery.
This study examines how three design variables?installation methods, facade types, and spatial contexts?interact to shape the
visual-information delivery of media facades. Within a 3×4×3 typological framework (installation method × facade type × spatial context),
nine publicly accessible cases were qualitatively assessed by two trained raters on three indicators?cognizability, legibility, and attentional
salience?using a three-point scale; inter-rater reliability was acceptable (Cohen’s κ = 0.78). Results indicate that LED systems on opaque
facades tend to yield higher cognizability and legibility, whereas open-plaza contexts tend to dilute focal attention. Cross-case synthesis further
groups delivery structures into three types?information-centered, attention-guiding, and aesthetic-expressive?each suggesting distinct planning
and design guidelines for urban applications. By presenting an integrative qualitative framework, this study lays groundwork for subsequent
research that will incorporate quantitative metrics and user-behavior analyses to validate and extend these findings. |