| Title |
An Analysis of the Image Evaluation in Construction Industry for General Public and Its Improvement Measures |
| Authors |
최지혜(Choi, Ji-Hye) ; 신원상(Shin, Won-Sang) |
| DOI |
https://doi.org/10.5659/JAIK.2026.42.3.357 |
| Keywords |
Construction Industry; Image; General Public; Improvement Project |
| Abstract |
The purpose of this study is to analyze the results of evaluating the construction industry image of the general public based on the latest
issue keywords and to propose a plan to improve the efficiency of image improvement projects. The main results derived by conducting this
study are as follows. 1) In order to improve the limitations of the image evaluation methodology suggested in previous studies, the image
evaluation methodology for the general public was re-established by resetting past image keywords and importance through expert research
and verification. 2) As a result of the image evaluation of the general public for the construction industry, 596.64 out of 1,000 points were
analyzed, and the negative image of sincere construction and corporate ethics was found to be particularly strong. 3) As a result of analyzing
the change in the public's favorability for the construction industry, it was found that the situation was lowered by 6 steps compared to
2014. 4) It was found that the image improvement projects required by the general public were various construction-related social service
activities (such as water restoration), social contribution activities for the low-income class and the vulnerable class, and the establishment of
a platform for sharing necessary information by age in the construction industry. 5) A benchmarking plan for the case of advanced countries
that can supplement the problems of the domestic image improvement project currently underway was presented in detail. Since this study
was limited to the general public who could analyze the image outside the industry, there is a limitation in that no investigation has been
conducted on engineers and technicians currently engaged in the construction industry. In the future, this study will supplement these
limitations and conduct an in-depth analysis of the concrete project promotion plan. |