| Title |
Multilevel Determinants of Business Type Changes in Alley Commercial Areas |
| Authors |
김민정(Kim, Min-Jeong) ; 채한희(Chae, Han-Hee) ; 이경환(Lee, Kyoung-Hwan) |
| DOI |
https://doi.org/10.5659/JAIK.2026.42.9.137 |
| Keywords |
Alley Commercial Area; Business Type Changes; Multilevel Analysis; Store Characteristics; Commercial Area Structure |
| Abstract |
This study examines the factors influencing business type changes among stores operating at the same location in alley commercial areas,
focusing on Cheonan City. As non-face-to-face consumption expands and local commercial environments undergo structural transformation,
business type changes have become increasingly common, reflecting the dynamics and sustainability of alley commercial areas. To investigate
these changes, a multilevel logistic regression model was employed, with stores defined as Level 1 and commercial areas as Level 2, enabling
the simultaneous analysis of store- and area-level characteristics. The dataset includes 1,135 stores across 72 alley commercial areas. To
examine temporal differences, the analysis was conducted over three periods: five years representing the short term, ten years representing the
medium term, and twenty years representing the long term. The results indicate that first-floor location and building floor area are negatively
associated with business type changes, whereas business density is positively associated with such changes. The influence of store-level
characteristics is stronger over shorter periods, while the effects of structural and economic characteristics at the building and commercial-area
levels become increasingly important over time. In particular, average monthly sales emerged as a significant factor in the twenty-year
analysis, highlighting the growing importance of economic conditions in long-term commercial restructuring. This study contributes to the
literature by examining dynamic store-level changes within a multilevel framework and demonstrating how the determinants of business type
changes evolve over time. The findings provide meaningful policy implications for enhancing the sustainability of alley commercial areas. |