| Title |
A Study on the Preference of Interior Design according to the Consumers’ Life Style - focused on the preference of interior design style and color |
| Keywords |
라이프 스타일 ; 실내 디자인 선호 ; 실내 디자인 스타일 ; 색 |
| Abstract |
The purpose of this study was to identify the preference of interior design, design style and color, according to consumers' life style. Data were collected from March 7th. 2002. to March 22nd. 2002 using the questionnaire. The subjects were 228 adults and frequency, percentage, mean, cross tab, F-test, factor analysis, and cluster analysis were used for data analysis. The major results of this study were:1) The types of life style were 3: regular family oriented type, progressive fashionable type, and conservative self-manageable type. 2) This study revealed relative difference in design style and color preference according to consumers' life style. Therefore, the type of life style could be used as powerful variable in interior design and marketing of allied industries. |