| Title |
A Study on Measures to Ensure the Safety of Digital Smart Lighting Devices on the Side of Bus Windows |
| Authors |
Jae-Jun Ko ; Sung-Won Kim ; You-Jung Lee |
| DOI |
http://doi.org/10.5207/JIEIE.2024.38.1.008 |
| Keywords |
Bus advertisement; Regulation; Technical standards; Safety |
| Abstract |
The digital smart lighting devices industry is experiencing a rapid progression in digital transformation, evolving into smart lighting that not only offers diverse content but also delivers customized information to consumers through varied communication channels. In the advertising lighting market, the approach goes beyond traditional methods of placing ads on electronic signs outside buildings. It extends past advertising and information, spanning traditional and digital media, outdoor advertising, and mobile advertising in the realm of out-of-home advertising. This concept expands by integrating with other media through the use of digital smart lighting devices like broadcasting. Transportation advertising using digital smart lighting devices is a growing trend, and external advertising on buses is being developed as an alternative product. However, due to related regulations, companies' product development and market launch are delayed. This study examines the domestic laws related to installation of digital smart lighting devices products on bus vehicles. We intend to study the regulatory status and conformity assessment standards to ensure safety. |