| Title |
A Study On the Design for Marketing Divisions of Construction Companies in relations to the Changes of Domestic Business Environment |
| Authors |
Kim, Yong-Gu ; Kim, Sun-Kuk |
| Keywords |
OSM(Organization Structure Model) ; Organizationa Structure Design ; Organization Development Process |
| Abstract |
Recently, many Korean construction companies have tried to modify organization structures in order to increase the performance profit while coping with environmental changes in the construction market. Most Korean construction companies are adapting to environmental changes and devote various struggle for maximizing the result of receiving order. Especially, the organization structure of Marketing Divisions is the important for management performance and is the important key elements to attain the management goals.
This research on construction companies organization has never been dealt before in korea. Through this research, the relationship between construction environmental changes and management performance profit is proven and is reflected when making the Marketing Divisions. It suggests the Marketing Divisions structure model by business type and receiving order type. Also, the result of this research could be used the important basic data that is necessary to the organization model development and this model development can be prepared for facing the new environmental changes in the near future. |