| Title |
A Study on International Market Share Expansion Based on Derived Problems from Performance Record Analysis on Overseas Construction |
| Authors |
Choi, Jun-Youl ; Jeon, Rak-Keun ; Kim, Jae-Jun |
| Keywords |
Overseas construction ; Price competitiveness ; Market share expansion method |
| Abstract |
The domestic construction market is recovered after a foreign exchange crises but recently it's daunted again because of the sustainable real estate regulation policy by the government. The other aspect, after the WTO(World Trade Organization) system opened overseas construction is growing continuously with growth of international economy and opening of market through world. Moreover, for ballooning oil prices an orders increase by oil-producing countries, the Middle East, gives good chances to domestic construction enterprises. But, the domestic firms decrease on our domain by chases of developing country and high-technology of advanced country.
This research will indicate processes of our construction business to analyze performance record about our overseas construction from the 1970s to present. Based on the results it intends to search for problems of our construction enterprises and provide useful analytic data for expansion of overseas construction market. |