Title A Study on the Prediction of Initial Sales Rate on Apartment Huosing Projects
Authors Lee, Seongsoo ; Kim, Leeyoung
DOI http://dx.doi.org/10.6106/KJCEM.2015.16.4.003
Page pp.3-11
ISSN 2005-6095
Keywords Initial Sales Rate ; Apartment Housing Projects ; Predictive Model
Abstract Apartment developers consider the initial sales rate as an important indicator for their success of apartment development projects. They tried to achieve a secure level of initial sales rate. In spite of its importance, there is little research on the initial sales rate because of the difficulties in gathering proper data for analysis. This study, however, collects the data in initial sales rates in Su-won from various sources such as construction companies, marketing companies, sales companies and so on. By using this rare data, this study analyses the initial contract rate of apartment and estimates the initial contract rate by sales price. The result of this study shows that important of land area ratio, brand, and distance to park. It is expected that the proposed model will be used for apartment developers in sales planning phase.